More than two dozen West Virginia youth from Cabell, Greenbrier and Kanawha counties will star in new public service announcements (PSAs) designed to raise awareness of and prevent underage drinking. Earlier this year, the teams of youth from Cabell County’s Substance Abuse Prevention Coalition, the Marshall University Ad Club, Greenbrier East High School and the South Charleston Housing Authority submitted draft scripts for this year’s 2011 PSA Challenge. This summer, the youth will fine-tune their scripts and work with the Tri-State CW to produce the television spots. The WV Radio Corporation will use audio clips from the video shoots to produce the radio spots.
“Consumption of alcohol when you are under 21 is illegal; and underage drinking costs WV millions every year in medical care, work loss and other problems resulting from the use of alcohol by youth,” said Stephanie Southall, WV’s Underage Drinking Prevention Specialist. “Research shows peer influence is the most effective strategy for creating a culture where underage drinking is NOT the norm. That’s why the RU21 PSAs are created and produced by West Virginia youth.”
The underage drinking PSAs will be distributed statewide this fall to the media and county coalition contacts across WV. They will also be available via You Tube.
The PSAs are coordinated by the West Virginia Prevention Resource Center’s (WVPRC) Underage Drinking Prevention & Social Marketing Project, which is funded by the U.S. Office of Juvenile Justice and Delinquency Prevention (OJJDP) Enforcing the Underage Drinking Laws (EUDL) Grant Program administered by the WV Division of Justice & Community Services. Additional information about the WVPRC’s Underage Drinking Prevention & Social Marketing Project, including other messages created by West Virginia youth, is available at www.prevnet.org/ru21 and http://21means21.blogspot.com/.
Journalists are welcome to stop by the video shoots to interview students participating in the project.
• TUESDAY, JUNE 14 @ 3 pm - Video Shoot @ Little Creek Park COMPLETED
• FRIDAY, JUNE 17 @ 1:30 pm – Video Shoot @ Marshall University COMPLETED
• TUESDAY JUNE 28 @ 10 am – Video Shoot @ Huntington Middle School
• AUGUST Date to Be Announced – Video Shoot in Greenbrier County
Jun 23, 2011
Currently on Prevention WV: RiffRaff Arts Collective in Mercer County
An infusion of arts and culture is bringing about change in Princeton, West Virginia. Lori McKinney-Blankenship highlights the Riff Raffs Arts Collective in Mercer County on the current edition of Prevention WV.
The Riff Raff Arts Collective is also featured on the Our Mountain State community development website.
Prevention WV is a monthly, television news and interview program that highlights prevention, wellness and community development initiatives across WV. Learn more about the show (including air times and channels) at www.prevnet.org/preventionwvtv.
The Riff Raff Arts Collective is also featured on the Our Mountain State community development website.
Prevention WV is a monthly, television news and interview program that highlights prevention, wellness and community development initiatives across WV. Learn more about the show (including air times and channels) at www.prevnet.org/preventionwvtv.
Jun 1, 2011
June Health Observances & Resources
Fireworks Safety Month (June – July 4th)
National Council on Fireworks Safety
WV Fire Commission
Cataract Awareness Month
Prevent Blindness America
Home Safety Month
Home Safety Council Toolkit
Men's Health Month & Week (June 9-13)
National Aphasia Awareness Month
National Aphasia Association
National Congenital Cytomegalovirus Awareness Month
The CMV Action Network
National Scleroderma Awareness Month
Scleroderma Foundation
National Rip Current Awareness Week (June 5-11)
National Weather Service Rip Current Safety
National Council on Fireworks Safety
WV Fire Commission
Cataract Awareness Month
Prevent Blindness America
Home Safety Month
Home Safety Council Toolkit
Men's Health Month & Week (June 9-13)
National Aphasia Awareness Month
National Aphasia Association
National Congenital Cytomegalovirus Awareness Month
The CMV Action Network
National Scleroderma Awareness Month
Scleroderma Foundation
National Rip Current Awareness Week (June 5-11)
National Weather Service Rip Current Safety
May 23, 2011
Currently on Prevention WV
For fifteen years, A.B.L.E. Families has helped low-income residents of Mingo County make positive changes in their lives. Barry Hudock and Sister Patricia Murray guest on the current edition of Prevention WV to highlight the non-profit, faith-based organization in Kermit, WV.
A.B.L.E. Families is also featured on the new Our Mountain State Website.
Prevention WV is a monthly, television news and interview program that highlights prevention, wellness and community development initiatives across WV. Learn more about the show (including air times and channels) at www.prevnet.org/preventionwvTV/default.aspx.
A.B.L.E. Families is also featured on the new Our Mountain State Website.
Prevention WV is a monthly, television news and interview program that highlights prevention, wellness and community development initiatives across WV. Learn more about the show (including air times and channels) at www.prevnet.org/preventionwvTV/default.aspx.
May 18, 2011
Take Care Campaign Now Has RX Take Back Toolkit
Data indicate social access (sharing) is a major contributor to the misuse of prescription drugs. According to the National Survey on Drug Use and Health, most prescription drug abusers obtain their drugs from family and friends. In WV, 64% of nonmedical users of pain relievers reported getting the most recently used drug from a friend or relative for free, and another 7.6% reported buying them from a friend or relative. Recently, the White House released a national plan to address prescription drug abuse in the U.S. The plan includes public education components to raise awareness about the dangers of RX misuse.
The Take Care West Virginia Campaign was developed by the WV Prevention Resource Center and WV Partnership to Promote Community Well-Being to change social and cultural norms about sharing prescription drugs. Prescription misuse is dangerous, and sharing prescriptions is illegal. Initially launched in 2010, the Take Care Campaign features:
PUBLIC SERVICE ANNOUNCEMENTS / WEBSITE: The primary component of Take Care WV is a series of research-based, professionally produced public service announcements (PSAs) including television, radio, and print spots. All of the PSAs are available to view and download via the campaign website, and they can also be viewed directly from You Tube. During a five-week paid media placement in the summer of 2010 and three-weeks in December 2010, the television PSAs aired more than 3,200 times on cable and broadcast stations across WV. The television PSAs have also aired for free via WV Library Commission programming, Marshall University Channel 25, Charleston Area Medical Center’s lobby TVs, and the University of Charleston School of Pharmacy TVs. Additionally, TV, radio and print PSAs have been distributed by local prevention and media partners thorough both paid and in-kind support. The campaign website features links to all the PSAs, RX drug facts/statistics, information about proper RX storage and disposal including a toolkit for RX Take Back events, and links to the WV Prescription Drug Abuse Quitline and WV Poison Center. Approximately 3,000 people have visited the website and/or viewed the PSAs via You Tube since the campaign was launched last year.
COMMUNITY DISCUSSION/PLANNING: Thirty-six (36) counties partnered with the WV Prevention Resource Center and WV Center for Civic Life last year to convene approximately 200 discussions and county-wide summits about what communities can do about prescription drug abuse. Resources (including a starter video, discussion guides, survey, etc.) for facilitating additional community discussions are available on the Take Care campaign website.
RX BAGS FOR PHARMACIES: All of WV’s 55 counties participated in statewide use of more than 1.5 million pharmacy bags with the Take Care WV logo/website/message. In the summer of 2010, county partners received large quantities of RX bags (the white paper ones you get your prescriptions in) to distribute to local pharmacies willing to participate. Most pharmacies, including many individual stores and major chains such as Rite Aid, Kroger, Walmart/Sam’s Club, and Fruth supported the initiative.
All Take Care WV campaign materials are available for public use, and most of the items can be edited to include local coalition information. Additional information is available by contacting michele.burnside@marshall.edu.
The Take Care WV Campaign was initially developed and implemented by the WV Partnership to Promote Community Well-Being and the WV Prevention Resource Center. It has been supported with funding from: 2009 Drug Free WV Grants, WV’s federal Strategic Prevention Framework State Incentive Grant (SPF SIG), and WV’s federal Projects of Regional & National Significance (PRNS) Grant. WV’s SPF SIG and PRNS grants are federal grants from the U.S. Center for Substance Abuse Prevention.
The Take Care West Virginia Campaign was developed by the WV Prevention Resource Center and WV Partnership to Promote Community Well-Being to change social and cultural norms about sharing prescription drugs. Prescription misuse is dangerous, and sharing prescriptions is illegal. Initially launched in 2010, the Take Care Campaign features:
PUBLIC SERVICE ANNOUNCEMENTS / WEBSITE: The primary component of Take Care WV is a series of research-based, professionally produced public service announcements (PSAs) including television, radio, and print spots. All of the PSAs are available to view and download via the campaign website, and they can also be viewed directly from You Tube. During a five-week paid media placement in the summer of 2010 and three-weeks in December 2010, the television PSAs aired more than 3,200 times on cable and broadcast stations across WV. The television PSAs have also aired for free via WV Library Commission programming, Marshall University Channel 25, Charleston Area Medical Center’s lobby TVs, and the University of Charleston School of Pharmacy TVs. Additionally, TV, radio and print PSAs have been distributed by local prevention and media partners thorough both paid and in-kind support. The campaign website features links to all the PSAs, RX drug facts/statistics, information about proper RX storage and disposal including a toolkit for RX Take Back events, and links to the WV Prescription Drug Abuse Quitline and WV Poison Center. Approximately 3,000 people have visited the website and/or viewed the PSAs via You Tube since the campaign was launched last year.
COMMUNITY DISCUSSION/PLANNING: Thirty-six (36) counties partnered with the WV Prevention Resource Center and WV Center for Civic Life last year to convene approximately 200 discussions and county-wide summits about what communities can do about prescription drug abuse. Resources (including a starter video, discussion guides, survey, etc.) for facilitating additional community discussions are available on the Take Care campaign website.
RX BAGS FOR PHARMACIES: All of WV’s 55 counties participated in statewide use of more than 1.5 million pharmacy bags with the Take Care WV logo/website/message. In the summer of 2010, county partners received large quantities of RX bags (the white paper ones you get your prescriptions in) to distribute to local pharmacies willing to participate. Most pharmacies, including many individual stores and major chains such as Rite Aid, Kroger, Walmart/Sam’s Club, and Fruth supported the initiative.
All Take Care WV campaign materials are available for public use, and most of the items can be edited to include local coalition information. Additional information is available by contacting michele.burnside@marshall.edu.
The Take Care WV Campaign was initially developed and implemented by the WV Partnership to Promote Community Well-Being and the WV Prevention Resource Center. It has been supported with funding from: 2009 Drug Free WV Grants, WV’s federal Strategic Prevention Framework State Incentive Grant (SPF SIG), and WV’s federal Projects of Regional & National Significance (PRNS) Grant. WV’s SPF SIG and PRNS grants are federal grants from the U.S. Center for Substance Abuse Prevention.
May 2, 2011
May Health Observances and Resources
Arthritis Awareness Month
National Osteoporosis Awareness and Prevention Month
WV Osteoporosis & Arthritis Program: www.wvbonenjoint.org
Better Hearing and Speech Month
WV Speech, Language & Hearing Association: www.wvsha.org/
Employee Health and Fitness Month
Wellness Council of WV: www.wcwv.org
Healthy Vision Month
Hepatitis Awareness Month / HIV Vaccine Awareness Day (May 18)
WV Div. of STD, HIV, & Hepatitis: 1-800-642-8244
Lupus Awareness Month
Melanoma/Skin Cancer Detection and Prevention Month
WV Comprehensive Cancer Program: www.wvcancer.com
Mental Health Month
Children's Mental Health Awareness Week (May 1 – 7)
WV Mental Health Consumers Association: www.wvmhca.org
National Celiac Disease Awareness Month
WV Gluten Intolerance Group: www.orgsites.com/wv/wvgig
National High Blood Pressure Education Month
Older Americans Month
WV Bureau of Senior Services: www.wvseniorservices.gov / www.wvseniors.org
National Alcohol- and Other Drug-Related Birth Defects Week (May 8-14)
March of Dimes: www.marchofdimes.com/westvirginia
World No Tobacco Day (May 31)
WV Division of Tobacco: www.wvdtp.org
National Osteoporosis Awareness and Prevention Month
WV Osteoporosis & Arthritis Program: www.wvbonenjoint.org
Better Hearing and Speech Month
WV Speech, Language & Hearing Association: www.wvsha.org/
Employee Health and Fitness Month
Wellness Council of WV: www.wcwv.org
Healthy Vision Month
Hepatitis Awareness Month / HIV Vaccine Awareness Day (May 18)
WV Div. of STD, HIV, & Hepatitis: 1-800-642-8244
Lupus Awareness Month
Melanoma/Skin Cancer Detection and Prevention Month
WV Comprehensive Cancer Program: www.wvcancer.com
Mental Health Month
Children's Mental Health Awareness Week (May 1 – 7)
WV Mental Health Consumers Association: www.wvmhca.org
National Celiac Disease Awareness Month
WV Gluten Intolerance Group: www.orgsites.com/wv/wvgig
National High Blood Pressure Education Month
Older Americans Month
WV Bureau of Senior Services: www.wvseniorservices.gov / www.wvseniors.org
National Alcohol- and Other Drug-Related Birth Defects Week (May 8-14)
March of Dimes: www.marchofdimes.com/westvirginia
World No Tobacco Day (May 31)
WV Division of Tobacco: www.wvdtp.org
Apr 29, 2011
Safely Dispose of Your Unused and Expired Prescriptions
Please remember to safely dispose of unused or expired medications Saturday, April 30th, from 10 am - 2 pm during the national/statewide RX Take Back Day.
Find the location nearest you at www.deadiversion.usdoj.gov/drug_disposal/takeback/index.html.
Please make sure all your family/friends/associates know about this opportunity to prevent RX abuse.
Find the location nearest you at www.deadiversion.usdoj.gov/drug_disposal/takeback/index.html.
Please make sure all your family/friends/associates know about this opportunity to prevent RX abuse.
Subscribe to:
Posts (Atom)