RU21 – WV’s Underage Drinking Prevention and Social Marketing Project – is seeking ideas for its latest round of public service announcements. West Virginia middle school, high school, and college students are invited to enter the 2011 PSA Challenge by submitting concepts for radio and television underage drinking prevention messages that emphasize “21 means 21.”
“Consumption of alcohol beverages by those under 21 is illegal,” said Stephanie Southall, WV’s Underage Drinking Prevention Specialist. “Research shows peer influence is the most effective strategy for creating a culture where underage drinking is NOT the norm. That’s why the RU21 PSAs are created and produced by West Virginia youth.”
ALL West Virginia students at the middle school, high school or college level are eligible to participate. Individuals or teams of up to 6 students may submit applications. More than 6 students may work together to develop scripts, but no more than 6 students from one organization will travel to Charleston for production. Each individual or group must have at least 1 (but no more than 2) adult sponsor(s).
APPLICATIONS ARE DUE to the WV Prevention Resource Center no later than MAY 2, 2011. The best projects (based on creativity, originality, message and overall presentation) will be selected by a team of media and prevention professionals. Winners will be announced May 9.
Selected participants (and adult sponsors) will travel to Charleston in June to fine-tune their scripts, tour the radio and television production facilities, and record the PSAs. Adult sponsors will be reimbursed for mileage costs. Travel and meals will be provided.
Later in 2011, the final PSAs will be distributed statewide to the media and county prevention partnerships and available via You Tube.
The RU21 project is funded by The U.S. Office of Juvenile Justice and Delinquency Prevention’s Enforcing Underage Drinking Laws program, which is administered in West Virginia by the State Division of Justice and Community Services.
Announcement & Application
RU 21 Blog
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